Top three Benefits Of Blogging

Corporate blogging is a marketing tactic that uses blogging to gain visibility for your business online. A business blog is a marketing channel just like social media, direct mail, email marketing, that helps drive business growth. Benefits of blogging It helps drive traffic to your website Now think about how people find your website. They know who you are, you’re on their radar, and that’s not going to help you grow traffic beyond what you already have. You can pay for traffic by buying an email list blasting them and hoping some people open and click through the emails. You can pay for traffic by placing a ton of paid ads, which isn’t illegal, but still quite expensive. So how can you attract new visitors or readers to your website. You can through blogging and optimizing your site for search engines. You can reuse blog content for social media Blogging for your business will also help you get noticed through social media. Every time you create a new article, you’re creating content that people can share on social media Twitter, LinkedIn, Facebook, Pinterest which helps expose your business to a new audience that may not yet know you. Blog content also helps maintain your social media presence. Instead of always asking your social media manager to create brand new social media content or creating that content yourself your blog can serve as a content repository. You boost your social reach with blog content and drive new website visitors to your blog through your social channels. Helps To convert traffic into leads You’re getting some traffic to your website through your blog, you have an opportunity to convert that traffic into potential customers. Just like every blog post you write is another indexed page, every post is a new opportunity to generate new leads. These calls to action often lead to things like free ebooks, whitepapers, fact sheets, webinars, trials, or basically any content that someone would be willing to trade their information for. To make it clear to anyone unfamiliar with how traffic-to-lead conversions work, it’s as simple.