The Author’s Identity Crisis: Why Brand Marketing Matters More Than You Think
Brand marketing and book marketing are two distinct yet complementary approaches that every author should understand. As we’ve found through countless conversations with authors, many struggle with the question. Brand marketing is the foundation that supports your entire author career, not just a single book launch. It involves establishing your presence across multiple platforms, developing your unique voice, and creating meaningful connections within the literary community. Unlike book marketing, which focuses specifically on promoting a particular title, brand marketing is about promoting you as an author and the value you bring to readers.