Embedded Finance: How Financial Services Quietly Became Part of Everyday Life
Picture hopping in a taxi, tapping your phone to send money – no bank app opened. Maybe grabbing dinner through a website, reserving a flight, or clicking buy on something small. These moments slip by without noticing any “money stuff.” That quiet move? Financial tools hiding inside everyday apps. Think payments tucked into shopping sites. Loans appearing during checkout. Insurance popping up when booking trips. Even investing options woven into lifestyle platforms. None of it feels like visiting a bank branch anymore. Actions flow smoothly because cash moves quietly behind scenes.