How to Avoid Google Penalties: SEO Dos and Don’ts

Getting your website penalised by Google feels like watching years of hard work disappear overnight. Your traffic plummets, your rankings vanish, and suddenly you are scrambling to figure out what went wrong. The truth is, most penalties are entirely preventable if you understand what Google expects from website owners and content creators. Whether you are running a small business, managing an e-commerce site, or working with SEO services in Sri Lanka, knowing how to stay on Google\'s good side is essential for long-term success. Google\'s algorithms have become increasingly sophisticated over the years. What might have worked as a shortcut five years ago could now land you in serious trouble. The search engine giant has one primary goal: delivering the best possible results to users. When your website aligns with this mission, you are golden. When it does not, you risk facing manual actions or algorithmic demotions that can devastate your online presence.