SPARK Matrix™: Customer Data Platform, Q2 2025
Explore Customer Data Platform trends, AI-powered customer intelligence, data activation, leading vendors, personalization, and future market insights. A Customer Data Platform (CDP) is an integrated software solution that unifies and orchestrates customer data across the entire engagement lifecycle from ingestion and identity resolution to segmentation, real-time activation, and compliance management. Designed to serve organizations of all sizes, CDPs empower enterprises with modules for data integration, profile unification, audience segmentation, cross-channel orchestration, and data governance.