AI Augmentation and Its Future Influence on Marketing
Marketing organizations are increasingly adopting artificial intelligence to help analyze data, uncover insights, and deliver efficiency gains, all in the pursuit of optimizing their campaigns. The era of AI augmentation to assist marketing professionals will continue to gain momentum for at least the next decade. As AI becomes more pervasive, this shift will inevitably reshape the makeup and focus for marketing teams everywhere.Humans will retain control of the marketing strategy and vision, but the operational role of machines will increase each year.