This article will guide you through the step-by-step process of building a predictive scoring model, explain why it matters, illustrate how Intent Amplify supports implementation, and provide you with actionable...... Read More
Author: henry8758
Artificial intelligence is revolutionizing every corner of B2B marketing—automating workflows, personalizing outreach, optimizing campaigns. But this innovation brings new responsibilities. For U.S. B2B marketers, understanding how AI interacts with data...... Read More
In this article, we explore the impact of AI on B2B marketplaces, the benefits it delivers to U.S. businesses, and how Intent Amplify empowers organizations to succeed in this fast-evolving...... Read More
In this article, we explore how AI is disrupting B2B event marketing, what it means for US-based marketers, and how companies like Intent Amplify are helping businesses harness AI for...... Read More
The modern sales funnel is no longer linear. With multiple touchpoints and more informed buyers, businesses need to implement best practices that not only generate leads but also manage them...... Read More
One of the most pivotal transitions in the sales funnel is moving a lead from Marketing Qualified Lead or MQL to Sales Qualified Lead or SQL. When handled correctly, this...... Read More