Digital advertising has witnessed the growth of mobile ad fraud becoming a major threat against marketers’ campaign performance and their allocated advertising budgets. The growth of mobile usage, together with...... Read More
Author: mark10
Sustainable marketing success will emerge from value chain partners working together in the future. To build resilient sustainability systems, the complete value chain needs marketers to team up with tech...... Read More
work with the data they already have. Zero-copy MarTech has great promise: it allows marketers to access and use all of their data (from the data warehouse where their companies...... Read More
How do you think this graph enhances the effectiveness of marketing strategies across various industries? a. Experian’s Offline Graph is already driving value across industries. Here’s some examples: i. A...... Read More
Google and emerging generative AI platforms have forced SEO and marketing professionals to think bigger. The days of impacting rankings with quick wins are fading, replaced by a more holistic...... Read More
The foundation of personalized marketing depends on gathering first-party data, which customers provide directly through your website, applications, and one-on-one interactions. First-party data establishes itself as more dependable than third-party...... Read More