The word “Influencer Marketing” has been causing a buzz in the world of digital marketing of new and is quickly catching up with brands as well!
A lot of western companies are using this plan of marketing and a lot of Indian companies are also following suit, with having come up with a lot of successful influencer juggernauts during history 2- 3 times.
But, before we dive headfirst into what “Influencer Marketing” is, let us understand who an Influencer is, why is influencer marketing both a favorite & operative and top influencer marketing platform in India.