Building Customer Trust through Marketing Privacy Practices

In this digital world, data privacy has become an important part of any B2B marketing business. As marketers tend to handle clients’ and prospects’ sensitive data during the customer journey, organizations using such data need to tighten all regulations related to data privacy and security. In a recent report by Tableau, 63% of customers believe most companies are not transparent about how their data is used. Therefore, to bring back customer trust, you need to implement more transparent data practices that will balance both compliance and trust-building factors.
This MarTech Cube blog will explore the intricacies of data privacy in B2B marketing and structuring strategies that will aid you in navigating requirements while fostering trust.

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