Business Model of Pakistan Drama Industry Case Study

Pakistani drama is considered within the cultural scenario of the country. With its detailed plot, highly empathetic characters, and themes engaged with society at all levels, it successfully managed to win not only the highest viewership nationally but also internationally. From its golden years of PTV classics such as Dhoop Kinare to present-day hits including Mere Paas Tum Ho and Humsafar, the dynamics have grossly changed. Behind this normative cultural phenomenon lies a business model. That is what one has to understand in case one wants to know how Pakistani dramas are produced, distributed, and monetized.