Cadbury Dairy Milk teams up with Lotus Biscoff with brand new tablet

Cadbury has announced the launch of its latest innovation: Cadbury Dairy Milk Biscoff, combining the best of smooth, creamy, Cadbury Dairy Milk with the much-loved crunch and unique taste of Lotus Biscoff’s biscuits. The partnership between two iconic brands looks to unite their respective classic tastes and textures into one product- proving that both is best. The launch looks to tap into consumer interest in new flavours and textures and drive cross-brand excitement to help drive incremental growth. To support retailers in this launch, the campaign will be boosted by a range of eye-catching co-branded POS materials, showcasing the coming together of Cadbury and Biscoff’s branding with the iconic purple synonymous with the Cadbury brand, alongside the bold red Biscoff branding. “We are delighted to be partnering Cadbury Dairy Milk with the much-loved flavours and textures of Lotus Biscoff,” said Connor Gould, Brand Manager, Cadbury Dairy Milk. “Combining two delicious favourites is a great way to give consumers the best of both, creating the perfect pairing for them to enjoy the smooth, creaminess of Cadbury Dairy Milk mixed with the classic crunch and unique flavour of Biscoff that consumers love. As a result, the new Cadbury Dairy Milk Biscoff is sure to utilise consumer demand for unique flavours to help drive category growth.”