Challenges and Considerations in Implementing ABM

Common Pitfalls
Not without its challenges, ABM transition does require a degree of effort to move on. Resource allocation could appear to be “split,” the sales and marketing teams may not be aligned, and no clear understanding of target accounts might have been obtained. All these can, nonetheless be saved early before investing in resources.

Solutions and Best Practices
Best practices usually often inter-depend the sales and marketing teams and make heavy use of robust analytics on data. Regular working or training sessions can also instill in teams what they need to execute effective ABM techniques.

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How ABM Differs from Traditional Marketing: A Strategic Perspective