Choice launches Comfort and Country Inn prototypes

CHOICE HOTELS INTERNATIONAL unveiled new prototypes for Comfort and Country Inn & Suites by Radisson, designed to include revenue-generating spaces without expanding footprints and reduce construction costs by 10 to 15 percent. The brand identities have also been refined to strengthen market distinction. The company will test and roll out updated brand hallmarks this year, including a revamped breakfast and FF&E packages, as it continues investing in its brands, Choice said in a statement. “Choice Hotels is committed to growing and strengthening both Comfort and Country Inn & Suites by Radisson by ensuring we provide incredible value and return for both owners and guests,” said Judd Wadholm, Choice’s senior vice president and general manager for core brands, including upper-midscale, midscale and economy brands. “With an average 90 percent brand recognition for both brands, deep expertise in the upper-midscale segment, and newly refined brand identities—combined with the power of Choice Hotels’ franchisee support system—we’re creating an environment to help drive hotel performance.”