Choice’s Country Inn & Suites gains ground

CHOICE HOTELS INTERNATIONAL reported improved performance for Country Inn & Suites by Radisson following its integration with Radisson Hotels Americas. The brand saw a 19-point RevPAR Index increase, a 20 percent rise in direct online contribution and year-over-year revenue growth from group and business travelers. Radisson Americas brands have seen increased digital traffic and higher booking conversions, driving new hotel commitments, including 38 Country Inn & Suites additions in two years, Choice said in a statement. “Country Inn & Suites by Radisson has performed well above the goals we set out for the brand when it joined the Choice family of brands two years ago,” said Judd Wadholm, Choice Hotels’ senior vice president and general manager for upper-midscale, midscale, and economy brands. “We are committed to a long-term strategy to give this brand an even stronger edge in the competitive upper-midscale segment and to unlock additional channels for our owners to help grow their revenue.”