The ready-to-cook (RTC) category is one of the fastest-growing segments in India’s quick commerce ecosystem. Platforms like Blinkit and Swiggy Instamart have transformed how consumers purchase convenient meal solutions. To stay competitive, brands must closely analyze pricing trends, SKU performance, and rival strategies. CMC vs Competitors analysis helps businesses benchmark their RTC portfolios against market leaders, identify pricing gaps, and respond quickly to promotions and demand shifts.