Difference Between Cancellation and Rectification of Trademark

A trademark can be registered under intellectual property law, and it gives the owner sole rights to its usage and allows him or her to sue others for infringement or misuse of the trademark. They can be in numerous forms such as word marks, logos, slogans, sounds, colors, and even shapes. Trademarks are used by companies as branding mechanisms to guarantee customer loyalty, make them stand out in the marketplace, and generate long term goodwill.