ewa moxham, yoplait petits filous mischief makes us campaign, fortified kids’ yoghurt benefits,

Petits Filous unveils campaign to drive awareness, health, recruit new shoppers Yogurt brand Yoplait is investing over £2 million in a new campaign to support its number one kids’ yoghurt brand, Petits Filous in a bid to drive maximum engagement and awareness with parents, recruit new shoppers and reinforce the benefits of fortified kids’ yoghurts. Live from next week (28 April) until November, the new campaign, depicts fun, cheeky children who have been caught in the act of mischief. Entitled \"Mischief Makes Us\" the relatable little rascals show how Petits Filous is the brand that helps to fuel mischief. The campaign also dials up the calcium and vitamin D fortification of the Petits Filous recipe which is important for children to develop healthy bones. Live from next week (28 April) until November, the new campaign, depicts fun, cheeky children who have been caught in the act of mischief. Entitled \"Mischief Makes Us\" the relatable little rascals show how Petits Filous is the brand that helps to fuel mischief. The campaign also dials up the calcium and vitamin D fortification of the Petits Filous recipe which is important for children to develop healthy bones.