From MQL to SQL: Streamlining Your Lead Qualification Process
One of the most pivotal transitions in the sales funnel is moving a lead from Marketing Qualified Lead or MQL to Sales Qualified Lead or SQL. When handled correctly, this handoff becomes a seamless bridge between marketing and sales that drives conversions and business growth. When mishandled, it creates friction, confusion, and missed targets. This article explores how to refine your MQL to SQL transition, why it matters more than ever, and how Intent Amplify supports companies in building a qualification process that works.