Hihotels launches rewards program for top franchisees

HIHOTELS BY HOSPITALITY International, a franchiser of economy hotels, rolled out a rewards-based property recognition program, “Best of the Best,” on Jan. 20 to highlight top-performing inns, hotels, and suites across the hihotels system. The company is offering incentives, revenue-generating tools and cost-saving opportunities to participating properties. The program aims to improve quality while preserving each property’s individuality and fostering business growth, hihotels said in a statement. “We’re empowering our properties to be the best they can be,” said Chris Guimbellot, hihotels’ president and CEO. “Our franchisees value the flexibility to determine what works best for their properties, tailored to their customer base and market, rather than being bound by mandates.”