How an Ad Operations Specialist Keeps Ads Accurate
An Ad Operations Specialist plans, traffics, tests, and monitors digital advertising campaigns across servers and platforms. The role connects sales, marketing, analytics, and finance teams to ensure accurate delivery, pacing, targeting, and reporting. By reviewing performance data, resolving discrepancies, documenting workflows, and applying quality checks, an Ad Operations Specialist supports compliance, protects user experience, improves transparency, and helps organizations understand results through dashboards, audits, optimization reviews, and consistent operational standards.