How does the service marketing mix profit the businesses in the service segment?
A well-designed service marketing mix can have a deep influence on the expansion of the business of service-delivering firms. Moreover, providing the right service at the right time and in the right place to the consumer has become a necessity. Moreover, the effective execution of the 7Ps of the service marketing mix can help in enhancing consumer acquisition, reducing customer churn, and enhancing the business profits of service firms. There are many ways that the service marketing mix can contribute to the humongous expansion of the service firms. Let us discuss them: