Lead Nurturing Tactics That Convert: A B2B Marketer\’s Guide
Lead nurturing is the process of building relationships with potential buyers at every stage of the sales funnel. It is about delivering value, education, and trust so that when your prospects are ready to make a decision, your brand is the obvious choice. In this guide, we explore proven B2B lead nurturing tactics that not only keep your leads engaged but also convert them into customers. We will also share how Intent Amplify helps businesses create smarter nurturing campaigns using data, automation, and omnichannel strategies.