Local Landing Pages: A Strategy For Ranking Local Search Terms

Local landing pages in digital marketing or SEO are web pages designed to target specific geographic areas. They help businesses attract local customers by featuring location-specific content, keywords, and services relevant to the targeted area. These pages typically include local contact information, maps, and customer reviews, improving the site’s visibility in local search results.

By optimizing local landing pages for SEO, businesses can rank higher on search engines for local queries, driving traffic and increasing conversions from nearby users searching for relevant products or services.