MarTech Interview with Umer Paracha

As the Head of Marketing at Topsort, what are your key responsibilities, and how do you see your role evolving as you continue to grow in this position? First, I’ll give a quick overview of what we do at Topsort for those who might be unfamiliar. We are the leading AI and auction-based retail media infrastructure transforming retailers and marketplaces into top ad networks on par with industry giants like Amazon and Walmart. Through seamless integration, Topsort provides a comprehensive bidless retail media tech stack, featuring highly flexible API tools, an industry-leading privacy-safe clean room with robust online and in-store attribution, and a transparent ad network for streamlined media buying across multiple ad networks. To date and in just three years since launch, we’ve raised $38 million in funding from investors like Pear Ventures, Quiet Capital, FJ Labs, and Upload Ventures and our customers span the likes of Poshmark, Cencosud, Unilever, Coca-Cola, L’Oreal, General Mills, Falabella, Glovo (Delivery Hero), Atida, Phillips, and many more marketplaces, retailers, and advertisers.