The modern sales funnel is no longer linear. With multiple touchpoints and more informed buyers, businesses need to implement best practices that not only generate leads but also manage them efficiently throughout the buyer journey. In this article, we will explore proven strategies for optimizing your sales funnel, managing leads effectively, and boosting conversions. We will also highlight how Intent Amplify empowers B2B organizations with the tools, strategies, and data needed to build a high-performance lead management process.