Rethinkfirst Unveils Rethinkcare, A Behavioral Health Platform

Employers worldwide are grappling with the challenges of helping their workforce balance caregiving responsibilities and work, with 80% of parents reporting reduced productivity and U.S. businesses incurring an estimated $300 billion annual cost. To address this, RethinkFirst™, a leader in digital behavioral health, has launched RethinkCare™, an evidence-based platform offering live coaching from licensed psychologists and BCBAs, alongside 9,000+ on-demand videos, tools, and training. While designed to support parents and caregivers, the platform also benefits all employees with resources for wellbeing and professional resilience, streamlining solutions for users and administrators. Equipped with HIPAA-compliant analytics and a toolkit for program management, RethinkCare™ empowers employers to enhance workforce productivity and health efficiently.