The Digital Marketing Playbook for 2026: AI, Social Search & Zero-Click Trends
Digital marketing is entering one of its most transformative phases. Over the past few years, we’ve seen AI shift from an experimental tool to a central part of every strategy, social platforms reinvent themselves as search engines, and Google reshape how users discover information. But 2026 brings a deeper level of change — not just new platforms or features, but new behaviors, expectations, and patterns in how people consume information. This playbook breaks down the major forces shaping Digital Marketing in Dubai, but instead of overwhelming you with jargon, it blends narrative with clear bullet insights. It’s a guide meant for businesses, marketers, and teams who want clarity on what truly matters next year.