Top-20 Australian FMCG Brand Recovers $3.4M in Margin Using Woolworths + Coles Pricing Intelligence
A top-20 Australian FMCG brand partnered with Actowiz Solutions to deploy comprehensive grocery pricing intelligence across Woolworths, Coles, Aldi, and IGA. Over 14 months, the brand recovered $3.4 million AUD in annual margin through data-driven promotional optimisation, improved promotional ROI by 22%, and successfully neutralised private label threats in 3 categories by identifying and responding to competitive moves 4-6 weeks faster than their previous intelligence capability.