Trivento launches new advertising campaign: “Savour the Sobremesa”

Trivento, the leading Argentine wine brand, has launched a new European campaign, \"Savour the Sobremesa\" , which relates to the Argentinian ritual of inviting friends to relax after a meal, where conversation flows like a good wine that wants you to stay at the table for longer (Sobremesa = on the table). Consumers will be encouraged to “stay, sip, savour” in the new video campaign which launched in March. “Sobremesa is all about building deeper connections with our loved ones, living in the present, cherishing the little moments, and talking about the big things,\" said Preety Johl, Senior Marketing Manager for Trivento at VCT Europe, says: In Argentina people live much more in the moment, taking time and lingering at the table for longer. This campaign seeks to convey the warmth, personality and conviviality of Argentina for Trivento in a truly authentic way. “Trivento has had a phenomenal growth journey, having sustained the No. 1 Red Wine SKU status for a number of years, whilst consistently winning quality awards, and this new campaign will consolidate its identity further as we head towards an even more exciting future.”