Book awards represent one of the most underutilized opportunities in an author’s marketing arsenal. As we discussed in our recent podcast episode, these accolades can significantly boost your book’s visibility, credibility, and ultimately, sales. Finally, remember that book awards often include networking opportunities through ceremonies or events. These gatherings provide excellent chances to connect with other authors, publishers, and industry professionals. Even honorable mentions are worth celebrating and promoting — they indicate that your book stood out among many submissions and just narrowly missed the top spot.