Why isn’t Apple interested in having a search engine yet?

Apple, an organization eminent for its development in equipment, programming, and client experience, has prominently ceased from wandering into the web crawler space. The absence of an Apple-branded search engine has raised concerns regarding the company’s strategic priorities, despite the fact that Google is still the default search engine on Apple devices. This investigation will consider a variety of factors, including existing partnerships, core competencies, resource allocation, privacy concerns, the dominance of established players, and the dynamic nature of the technology landscape, to investigate Apple’s apparent lack of interest in developing a search engine.