Why Most Book Marketing Campaigns Fail (And How to Fix Them)
Every year, millions of books are published — but only a small percentage achieve consistent sales. Most authors don’t fail because they lack talent or dedication. They fail because their book marketing campaigns are built on guesswork, outdated advice, or unrealistic expectations. Book marketing today is no longer about posting a few social media updates or hoping Amazon’s algorithm does the rest. It is a structured, long-term system that combines positioning, visibility, psychology, and data. When even one of these elements is missing, campaigns quietly collapse.