Wilkinson Sword Intuition celebrates female power with Rugby World Cup sponsorship
Wilkinson Sword Intuition, the shaving brand with intuitive tools designed for women, has joined forces with the Women’s Rugby World Cup as its official shaving partner for 2025. The exciting new partnership, which represents a significant marketing investment for the brand, underscores its commitment to supporting world-class events that foster a sense of pride and inspiration. The Women’s Rugby World Cup is a celebration of teamwork, determination, and resilience while also recognising and celebrating players’ individual skills and strengths. This mirrors the ethos behind Wilkinson Sword Intuition’s shaving range, which comprises of expert tools specifically designed for women to help remove hair across different areas of the body – legs, underarms, bikini and face.