The European e-commerce landscape, specifically the fashion sector in Berlin, is a high-stakes arena where trends shift as fast as the weather on the Spree. As of 2026, Germany’s e-commerce market has surged past $113 billion, with marketplaces like Zalando commanding a massive share of the consumer wallet. For brands and retailers operating in this space, staying competitive isn\'t just about having a great collection—it’s about having superior data.