10 Common Local SEO Mistakes That Hurt Your Google Rankings

Today, the way people find local businesses is different from how it was even one year ago. In January 2025, only 6% of people used AI tools like ChatGPT to find local businesses. By January 2026, that number jumped to 45%. That means almost half of your potential customers may now discover your business through AI, not just the Google search bar or word of mouth.