Shopify doesn’t include subscriptions as a built-in feature, but it provides a strong ecosystem of subscription apps that make recurring selling simple. Merchants can use apps like Easy Subscriptions to offer weekly, monthly, or custom subscription plans directly on their Shopify stores. These apps handle recurring billing, subscription management, customer self-service, renewals, and automated order creation. Subscriptions are especially effective for businesses selling products that customers purchase regularly, such as food, beverages, supplements, skincare, and pet supplies. By offering subscription options, merchants can create a more predictable revenue stream, improve customer retention, and increase customer lifetime value. Shopify’s flexible platform and app integrations make it easy for businesses of all sizes to launch and scale subscription-based offerings.