About M3M Jacob & Co Gurgaon Sector 111 Updated 4 October 2026. In short: M3M Jacob & Co Gurgaon, in Sector 111, is the second branded tower M3M is preparing in the Billionaire\'s Block of its SCDA (Smart City Delhi Airport) township on the Dwarka Expressway. The launch brief now going round channel partners calls it Branded Residences II and describes 90 homes of 5,600 to 7,400 sq ft: 4 BHK and 5 BHK layouts with family lounges and duplex penthouses, one home per lift core, two private lifts per home and 12 ft ceilings. A priority EOI of Rs 51 lakh is being collected. Three things are not yet on the record: the brand\'s name in writing, a Haryana RERA registration and a price list. The brief says only \"a high-end jewellery and timepieces brand\"; Jacob & Co is the name the market has given it. M3M Jacob & Co Gurgaon at a glance Item What the launch brief says What the public record shows Brand \"High-end jewellery and timepieces brand\" No Gurgaon announcement found from M3M or Jacob & Co; their October 2025 tie-up is for Noida Location Billionaire\'s Block, Sector 111 Inside M3M\'s SCDA township, beside the ELIE SAAB tower Homes 90 Not filed Layouts 4 BHK + family lounge 5,600 sq ft; 5 BHK + family lounge 6,500 sq ft; 5 BHK Grand + family lounge 7,400 sq ft; duplex penthouses Not filed Format One home per core, 2 private lifts, private lift lobby, 12 ft ceilings, fully finished Not filed Design Woods Bagot, Australia, as design consultants No public statement found from either firm Price Not given; priority EOI Rs 51 lakh Developer has not published a price; brokers quote Rs 25 crore onwards HRERA Not mentioned No registration found as of 4 October 2026 Possession Not mentioned None, until a registration sets one Is there an M3M Jacob and Co project in Gurgaon? The Noida mix-up Search for M3M Jacob and Co Gurgaon and the first page of results disagrees with itself. One page says a single tower of ground plus 30 floors with 4.5 and 5.5 BHK homes of 6,500 to 7,500 sq ft from Rs 25 crore. Another says two towers of 37 floors on five acres, 180 homes of 3 and 4 BHK between 3,200 and 5,500 sq ft, a 75,000 sq ft club, RERA approval and handover in December 2027. A third starts the same project at Rs 7.5 crore. They cannot all be the same building, and the second and third sets do not describe this one at all. The only Jacob & Co project we found M3M announcing is in Sector 97, Noida. In October 2025 M3M said it would invest Rs 2,100 crore in Jacob & Co branded homes there, the brand\'s first in India, on a site of about six acres, with 3, 4 and 5 BHK homes priced between Rs 14 crore and Rs 25 crore, about Rs 35,000 per sq ft. Portals now list it from about Rs 6.9 crore, for 3 BHK homes of about 2,500 sq ft. Jacob Arabo, the brand\'s founder, came to the announcement. That project is registered with UP RERA and has its own page on this site: M3M Jacob and Co Noida. The multiple towers and the near-term handover dates on Gurgaon pages look borrowed from the