The modern businesses require quicker and more quantifiable methods of attracting customers. That is why e-marketing through paid advertising has been an important component of digital marketing strategies in most industries. It can be a coaching institute, real estate company or e-commerce store and a clinic or service provider, nearly all businesses are advertising to find buyers immediately. Consequently, there is a high demand of performance marketers and Chandigarh has emerged as a highly competitive place where learners are willing to develop this competency in their careers.