SPARK Matrix™: AdTech Platform, Q2, 2026
Explore the AdTech Platform market, including AI-driven advertising, programmatic media, retail media, CTV, first-party data, contextual targeting, creative optimization, omnichannel activation, and future advertising trends. AdTech platforms are evolving from fragmented media execution systems into intelligent, AI-native decisioning ecosystems that continuously connect audience identity, commerce intelligence, contextual relevance, creative optimization, and omnichannel activation in real time.