The Skinification of Makeup and Body Care: Why Your Foundation Now Acts Like a Serum
alk into any beauty aisle today and you’ll notice something has quietly shifted. Foundations boast about hyaluronic acid. Body lotions list ceramides front and center. Lipsticks are formulated with peptides, and bronzers are marketed for their “skin-loving” ingredients as much as their color payoff. This isn’t a coincidence — it’s a full-blown industry transformation known as “skinification,” and it’s rewriting the rules for how beauty brands develop, market, and sell almost everything, from your foundation to your body wash.